WLA Partnership Toolkit
Our Service
This toolkit contains marketing assets and copy to help you promote our programmes to people you support.
If someone is interested in developing their skills, exploring work opportunities, increasing their confidence, or improving their wellbeing, refer them to Shaw Trust.
01 Template Copies
02 Assets
03 Imagery
04 Logos
05 Contact us
01
Template Copies
Ready-to-use email template to promote wellbeing and employment support to people you support.
Newsletter
Newsletter copy to raise awareness of available employment programmes among people you support.
Website Content
Website copy to help people you support discover and access free employment and wellbeing support.
02
Assets
Poster
Ideal for community venues, reception areas and partner locations where visitors have time to read more information.
Social media assets
Download ready-made graphics and messaging to promote support opportunities across your social media channels.
Digital screen
Ready-to-download artwork for digital displays, waiting room screens and information boards.
03
Imagery
04
Logos
Shaw Trust
logo usage
To ensure the Shaw Trust logo is always applied correctly, please follow this guidance for safe areas and minimum sizing.
Safe area: Surrounds the logo, defining an area free of graphics, text or other elements.
Safe areas
Minimum sizing
Page position
The Shaw Trust logo should always be prominent within the communication.
There are two preferred positions:
Primary: At the top of the
communication, spanning
approximately a third of the width.
Secondary: At the bottom of the communication, spanning approximately two-thirds of the width.
Connect to Work
logo usage
Please use the clear spaces and size requirements below.
Clear space: Ensure the logo is surrounded by clear space for
visibility, defined as the height of
the ‘C’.
Logo size: Ensure the logo is not
used below 50px (digital) or 20mm in
height (print) for legibility
Safe areas
Minimum sizing and positioning in print
MSK Trailblazer
logo usage
Please use the clear spaces and size requirements below.
Clear space: Ensure the logo is surrounded by clear space for visibility, defined as the height of
the ‘T’.
Logo size: Ensure the logo is not used
below 50px (digital) or 20mm in width
(print) for legibility.
Safe areas
The MSK logo can be used in a logo lockup alongside
other partner logos as shown in this example.
Workwell
logo usage
Please use the clear spaces and size requirements below.
Clear space: Ensure the logo is surrounded by clear space for visibility, defined as the height of
the ‘T’.
Logo size: Ensure the logo is not used
below 50px (digital) or 20mm in width
(print) for legibility.
Safe areas
The MSK logo can be used in a logo lockup alongside
other partner logos as shown in this example.
Contact us
For logistical and operational support, contact:
Aggie Michalowska
Community Integration Manager
Email: Aggie.Michalowska@shaw-trust.org.uk
Mobile: 07394 029 482
Website: Work Support West London
For more support or information, contact:
Ruhul Ali
Senior Marketing & PR Officer
Email: Ruhul.ali@shaw-trust.org.uk
Mobile: 07802 492 317
Website: Work Support West London