Can an advert change anything?
Last year when John Lewis’s Christmas ad came out it won our hearts with a man learning to skateboard so he could connect with his new foster daughter. It made us cry, smile and want to care. But did John Lewis’s Christmas advert have an impact on the foster care system and the children waiting for a foster family in the run up to festive season? While hopes were raised by an immediate uptick in enquiries, Shaw Trust’s Fostering2Inspire Manager, Kathy Hamilton